We have been watching the changes in Google very carefully. For our money, we think SEO is now a dying trade. Yes, of course, you should still make sure you SEO and pages, blog posts, YouTube videos you publish, of course you should…but, if you look at the way Google presents the SERPS now, you’ll see the No.1 organic position is now below the “fold” on most screens.
The first thing that appears right at the top is between 2-4 ads. Obviously, this is a key position in the search engines. Our past research told us that those top three positions used to gain 65% of ALL clicks. However, Google seem to have ditched the “do no evil” thing and are now beholden to the slogan “make as much money as humanly possible”.
In our opinion this does devalue the SERPS as whoever pays the most is No.1. So, all this bullshit about providing the best most relevant search results is just that…bullshit!
Underneath the ads there is now the map snack pack. Again, our experience tells us this local listing (qwhere relevant) does usurp a lot of traffic from the general organic listings. We had a situation where one of our SEO clients was at No.1 for a local keyword. Suddenly a three pack took over at the top and she lost 50% of her traffic (until we got her to No.1 in the local listings).
Just an aside, getting to No.1 in the local listings is a much longer process! Just for your information.
Then, finally, you get to the organic listings. I haven’t read any figures about the impact of these changes, but I am willing to bet that traffic from the SERPS is way down.
End In Sight?
Where will this end?
Well, that’s a good question. We noticved that the right hand column is now empty in the search results. Who thinks that maybe, sometime soon, we might see the left hand side of adfs and local and the oprganics on the right hand side? It’s a natural conclusion from what we are currently seeing. You heard it here first!
I’ll make a video about it 🙂
Digital Marketing Mentor Course
I’m on this course at the moment – Online Business Mastery. Here’s what some of the current students have to say about it.
I went to see La La Land on Friday. Great film and old style Holywood musical and I loved it. Of course, I was brouight up on the old style musicals, Showboat, West Side Story, The Sound of Music – my Mum and Dad were huge fans of the musical. I still love the songs today.
And, La La Land is is a very similar vein. The songs were catchy mixed in with some great jazz and amazing piano playing by Ryan Gosling.
Now, what I didn’t know until I did a bit of research after watching the film is that Ryan Gosling did all of the piano playing, dancing and singing himself. He’s a very talented chap.
However, what I found amazing was that, when he was offered the part, he couldn’t play a note on the piano, couldn’t dance or sing. He learned everything he needed to make the film in just FOUR months.
That is quite remarkable
However, it does go to show what you can do if you put your mind to it. So, if you are struggling to get a certain skill under your belt and are thinking of giving up…think about Ryan Gosling and be re-invigorated! If he can learn to play piano (without singing and dancing) like that in four months, think what you are capable of?
If you want to take the best Online Marketing Course then click this link. It’s a great way to learn digital markleting from the ground up.
It really is just a case of making a pact with yourself and getting stuck in with a never say die attitude.
It’s the same as bulding an online business. We are nothing special, we just never gave up! If we can do it, you can too!
This information came from Derek Armson Online Marketing.
And, talking of postive attitude…I read Rhinoceros (American sp) Success by Scott Alexander again this week. It’s only a short 122 pages with lots of pictures and pages with just 2 or 3 lines on them. But it is so much fun and is great for a massive injection of positive – CHARGE!
I laughed a lot and felt supercharged after reading it – it’s well worth an hour of your time.
That’s it for this week, I hope you found that useful, I know I did 🙂